Press

Marketing Decisions: The Value of Casting a Wide Net for Your Cannabis Brand

Marketing Decisions: The Value of Casting a Wide Net for Your Cannabis Brand

When it comes to marketing your cannabis brand, you need to cast the widest net you possibly can — but what does that mean? How do you navigate an...

More Than a Box: How Packaging Impacts Your Bottom Line

More Than a Box: How Packaging Impacts Your Bottom Line

Consumers make instinctual purchase choices, and your packaging is a leading factor in how those choices are made. How something looks, feels, sm...

How to Add Big Value for Little Cost to Your Cannabis Products

How to Add Big Value for Little Cost to Your Cannabis Products

Developing your product and developing your packaging are critical to the sales process, but how do you add value without breaking the bank? Havin...

How Your Style Guide Makes or Breaks Your Cannabis Brand

How Your Style Guide Makes or Breaks Your Cannabis Brand

Imagine you’re a caterer and have the biggest wedding of your career this weekend. You ask 100 employees to bake you a vanilla cake with vanilla i...

What “Back to School” Means for Your Cannabis Brand

What “Back to School” Means for Your Cannabis Brand

As we close the summer and head back to our fall routines in business and life, I began thinking of how much building your cannabis brand mirrors ...

The 4th Annual Emerald Exhange: A Cannabis Community Photo Essay

The 4th Annual Emerald Exhange: A Cannabis Community Photo Essay

Walking into the 4th Annual Emerald Exchange was the beginning of a spiritual experience. Tucked quietly on a private farm in the center of Moorpa...

‘High Five:’ Branding and Developing Products for All Five Senses

‘High Five:’ Branding and Developing Products for All Five Senses

In a transient world with instant access and endless options, it’s more important than ever to create a cannabis brand that connects with your con...

Last Brand Standing: Creating an Authentic Cannabis Brand

Last Brand Standing: Creating an Authentic Cannabis Brand

Apple. Nike. Disney. The most famous brands in the world all have one thing in common; their brands are authentic. What does that mean exactly? Ho...

Cannabis Trade Shows: What to Know Before You Go

Cannabis Trade Shows: What to Know Before You Go

Last week I was fortunate enough to join fellow entrepreneurs, educators, exhibitors, and enthusiasts for the 4th Annual Cannabis World Congress a...