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Doreen's Summer Pick!

Beautiful Reviews from Beautiful People

SOAK UP SUMMER!

Long days, warm nights, and time to unwind.

As Seen In

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Endless Summer: A Retailer's Guide to the Season's Turn

Every year, right around late August, retailers face the same quiet problem: the calendar wants to move on before your customers do. Half of the people coming through your door are still holding onto summer, savoring the long evenings and the last of the warm-weather rituals. The other half have already turned the page and are looking for the first signs of fall. Rush the season and you lose the first group. Cling to it and you lose the second.

After years of developing products and merchandising them onto shelves, I've learned that the change between seasons isn't a hard cut. It's a fade. The retailers who do it beautifully are the ones who let both seasons share the floor for a few weeks, guiding customers gently from one into the next. Here are eight ways to make that turn feel effortless...

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