More Than a Box: How Packaging Impacts Your Bottom Line

Consumers make instinctual purchase choices, and your packaging is a leading factor in how those choices are made. How something looks, feels, smells — its impact is immeasurable. You’ve spent precious time and money creating your cannabis product, but what are the next steps? How do you create a package that moves to people to action?

Too often business owners struggle with their packaging decisions, never able to find the profitable middle ground between being too basic and too elaborate. They often rush through the process, not taking the time to get into a creative mindset while making decisions. Packaging in itself is an art form and it’s essential that you put your creative hat on when making packaging decisions.

 

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