Ganjapreneur
Feb 8, 2018
Marketing Decisions: The Value of Casting a Wide Net for Your Cannabis Brand
When it comes to marketing your cannabis brand, you need to cast the widest net you possibly can — but what does tha...
Dec 28, 2017
More Than a Box: How Packaging Impacts Your Bottom Line
Consumers make instinctual purchase choices, and your packaging is a leading factor in how those choices are made. H...
Nov 14, 2017
How to Add Big Value for Little Cost to Your Cannabis Products
Developing your product and developing your packaging are critical to the sales process, but how do you add value wi...
Oct 6, 2017
How Your Style Guide Makes or Breaks Your Cannabis Brand
Imagine you’re a caterer and have the biggest wedding of your career this weekend. You ask 100 employees to bake you...
Sep 13, 2017
What “Back to School” Means for Your Cannabis Brand
As we close the summer and head back to our fall routines in business and life, I began thinking of how much buildin...
Aug 28, 2017
The 4th Annual Emerald Exhange: A Cannabis Community Photo Essay
Walking into the 4th Annual Emerald Exchange was the beginning of a spiritual experience. Tucked quietly on a privat...
Aug 9, 2017
‘High Five:’ Branding and Developing Products for All Five Senses
In a transient world with instant access and endless options, it’s more important than ever to create a cannabis bra...
Jun 23, 2017
Cannabis Trade Shows: What to Know Before You Go
Last week I was fortunate enough to join fellow entrepreneurs, educators, exhibitors, and enthusiasts for the 4th An...
Apr 25, 2017
My Bud Vase™ in Ganjapreneur Magazine
Chloe Summers gave us a shout out after seeing us at the Cannabis Wedding Expo in Denver! We met so many great people...
