What “Back to School” Means for Your Cannabis Brand

As we close the summer and head back to our fall routines in business and life, I began thinking of how much building your cannabis brand mirrors heading back to school. You often hear CEO’s say “my brand is my baby,” and in many ways it’s true.

Many business owners make the mistake of believing that once you have a product or service and a logo, that you’ve built your brand. This couldn’t be further from the truth. I often speak about how your brand is alive. Like a child, a brand must be built, be educated, be tested, evolve, and graduate. How are you checking in and helping your brand grow? How as a “parent” are you making sure your cannabis brand has the foundation for success?

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