How Your Style Guide Makes or Breaks Your Cannabis Brand

Imagine you’re a caterer and have the biggest wedding of your career this weekend. You ask 100 employees to bake you a vanilla cake with vanilla icing. Seems simple enough, right? The next day your staff comes back with 100 different versions of the cake and you’re shocked. How could vanilla on vanilla have so many versions? Some team members believed they would jazz it up with sprinkles. Some have smooth icing and others whipped. Some are round and some are square. Some cakes are small and others resemble the tiered wedding cake you had in mind. It’s a mess and now your business looks unorganized and unreliable.

 

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